About Minnie
A manager arrived to find six no-shows, a GP% nine points under, and three invoices unmatched. Minnie would have told her at 7 am.
Every one of those problems was already visible in the EPOS, the rota and the invoices. Nobody was watching. Minnie watches.
Why We Built This
Loredana and Marc have 30 years of combined experience in UK hospitality operations, and kept seeing the same problems repeat — GP drift caught at month-end, payroll errors compounding silently, till discrepancies written off as “just how it is.”
Minnie started as an internal tool to pull those numbers before the morning shift instead of after the month closed. It worked, so they kept building.
Principles
Always On, Not Always There
Minnie runs on a schedule whether or not the manager is in the building. The briefing lands before the shift starts.
Connected to What You Already Use
No new hardware, no new workflows. Minnie plugs into the EPOS, rota and invoicing tools you already run.
Built by People Who've Run Venues
We've been on shift, closed at 2 am, and done the books on a Sunday. The platform reflects what actually matters.
The Team
Loredana Emadi
Director
15 years in hospitality operations. Built Minnie from the problems she hit running venues day to day.
Marc Roberts
Partner — Operations
15 years in hospitality ops. Leads the task engine and financial monitoring logic inside the platform.
Nathan Cheetham
Partner — Head of User Engagement
Deep sector relationships across UK hospitality. Leads adoption and venue onboarding.
Andrew Alsop
Partner — Head of SaaS
Leads SaaS architecture, pricing and onboarding infrastructure.